Sorry no posts the last couple of days. Was out of town Tuesday and got called out on a large brush fire yesterday afternoon before I had a chance to post. Here’s what’s happening:
Mayor Bell and I attended the
ICSC’s Carolinas Idea Exchange on Tuesday to gain insight into how retailers make decisions about locating in a certain area. We met several retail representatives and developers. Handing out business cards and making face to face contact with the real estate folks at the conference is the best way to put Woodruff in their minds. In fact, while we were there, I received a call from a developer’s representative I had met at an ICSC meeting in Greenville last month. He and his client are very interested in Woodruff. In fact, they’ve made two visits in the last month or so to scout sites for potential businesses.
When I meet developer types, they sometimes ask if the city has an economic development office. I answer by saying, “You’re looking at it!” It’s everyone’s job on the city council and my job to promote Woodruff to potential business. Joining the ICSC has given that effort a boost. So far, the city’s $100 membership fee is paying off.
On another economic development front, the city held a meeting with its downtown merchants today to discuss the rehabilitation of the parking lots behind their buildings. This project will repave, curb, gutter and landscape the lots. Currently, the lots are unmarked, full of pot holes and parking is pretty much every man for himself. The city’s project will hopefully bring order and beautification to the chaos.
The project will be funded through the city’s Tax Increment Financing Distirct (TIF). The TIF district encompasses the downtown area and beyond. The TIF is a financing mechanism that pays for public infrastructure improvements within the district itself. Formed six years ago, the TIF paid for the downtown revitalization project at a cost of approximately $1.1 million. Fortunately, the TIF has generated more revenue than is immediately needed to pay the debt service for the original construction work. State law says excess revenues may be used for other infrastructure projects within the TIF, which is how the parking lot project will be funded.
Most of the merchants welcome the project and are looking forward to their customers being able to use the additional parking. As I’ve blogged before, finding a parking space on Main Street can sometimes be difficult. That’s a good and bad thing. It’s good so many folks are downtown patronizing local businesses. But it’s bad when people bypass those businesses for a lack of parking.
It’s hopeful the rehabilitation of the parking lots will inspire some of the merchants to dress up the backs of their buildings. Some of them haven’t been improved over the years because it hasn’t been necessary. Folks use the front entrances, so what does it matter how the back looks. But if customers use the back parking lots, they’ll want a convenient and attractive entrance from those lots. Logistically speaking, it won’t be possible for all of the businesses to create back entrances. But for those that can, perhaps the city’s investment will prompt them to think about investing in their businesses further.
The last two days’ activities have illustrated the two sides of Woodruff’s retail. While city leaders pursue new businesses in an attempt to expand the tax base, they recognize the how important it is to retain existing businesses. For a lot of government officials, economic development means new business recruitment. Certainly that’s important. But it’s much easier to retain what you already have than start from scratch. That’s not to say that Woodruff is satisfied with what is has. But, doesn’t an existing business owner’s commitment to the community warrant support?
Woodruff balances the two approaches. There’s plenty of room for growth in retail and the city is committed to the merchants already here. By endorsing both, everyone in the city will benefit.